Attracting Visitors - A Free Users' Guide
Marketing in the real world
This website offers free no-nonsense advice to help you attract more visitors to your leisure and tourism business. The tips and tricks provided draw upon hands-on experience at both commercial and not-for-profit organisations within the UK. Covering the latest strategies and tactics used by industry professionals, it is an insider's guide to leisure and tourism marketing. It is designed for owners, directors and managers of small to medium-sized businesses to generate more footfall and revenue by attracting more visitors.More practical advice, less theory
Check out any half-decent text book on marketing leisure and tourism and you'll read plenty about the marketing mix, about the four 'P's, matrices from Boston to Ansoff, techniques for developing audiences and for building brand equity. There'll be sections on sustainability, customer relationship marketing, search engine optimisation and the use of social media. The better ones will include case studies, further references and statistical data. However, the problem with most of these books, and their online alternatives, is that they usually lack practical application. They are designed to help you pass an exam rather than do the actual job. What most businesses need is practical advice that works in their world, the real world.
| Finding good staff | Understanding your market | Creating a plan | Setting a budget | Generating positive PR |
| Learning to sell | Website and mobile marketing | Managing print & design | Attracting groups | Running promotions |
| Dealing with complaints | Getting on the tourist map | Paid advertising | Exhibiting & trade fairs | Measuring results |
Every organisation is of course very different, with its own particular set of challenges so no one plan or set of tactics fits all. If you would like to find out how The Leisure Doctor can provide specific marketing support tailored to the needs of your own business, go to:
info@leisuredoctor.com