Pick up most brochures listing places to stay and you'll see page after page of pictures of bedrooms and bland external shots. Facilities described as features are endlessly repeated in ad after ad with little differentiation beyond the size of and rates charged by establishments. Marketing tactics are highly variable from the centralised branded activity of major hotel chains to small ads placed by local guest houses. Turn on a smart phone and you'll find the most successful operators using dedicated, booking enabled mobile sites to showcase and sell their available rooms.

Promotion and booking has moved online and many accommodation providers feel squeezed between rapacious site aggregators and hostile customer reviews. Large companies restlessly seek to identify greater shareholder value providing customers with a constantly shifting selection of hotels, brands, names and experiences. Independents without a clearly defined, and unique, offer run the risk of being squeezed between luxury and budget brands or fail to adapt to higher customer expectations. Knowing how to market your business properly has never been more vital.  So, if you're responsible for attracting more guests and increasing revenue, you'll need access to effective promotional tools and resources.